Why Implement a Configurator?

For complex product configurations, such as entire machine lines, a Configure, Price, Quote (CPQ) system is often the ideal solution. CPQ systems are designed to handle the intricacies of configuring highly customizable products, ensuring that each option is compatible and accurately priced. These systems streamline the process of quoting different configurations, applying pricing structures, and managing discounts.

For example, when configuring a machine line, a CPQ solution allows the user to select different components, customize them according to specific requirements, and instantly see the impact on pricing and availability. The system ensures that all configurations are feasible and compliant with the customer’s needs, reducing errors and speeding up the sales cycle. 

However, it’s important to note that successful use of a CPQ system requires a high level of product knowledge. Users must thoroughly understand the products they are configuring to avoid errors and ensure that the final solution meets all necessary specifications.

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Another powerful tool in the configurator toolkit is Parametrical Graphical Configuration (PGC). Unlike traditional configurators that rely on user choices, PGC drives the configuration process through changeable parameters, allowing adjustments based on said parameters rather than static options. This approach is particularly useful for complex systems where multiple variables need to be considered simultaneously.

Imagine placing two desks next to each other in an office layout. A typical configurator might include all necessary legs for each desk. However, with a PGC, the system automatically recognizes that these desks can share a single underframe, reducing the number of legs required. The configurator makes this adjustment automatically, optimizing the solution without requiring the salesperson to know this detail.

The same logic applies to more complex systems, like a racking solution in a warehouse. Depending on the dimensions and weight of the pallets, a PGC system would select the appropriate beams and frames to handle the load, consider adoptions for forklift tunnels, pallet spacing, warehouse pillars etc...  while giving the user real-time response based on the changes made to the layout.

Just like the Rubik’s Cube, algorithms guide the steps to solve the puzzle, PGC uses coded logic to optimize the design and ensure that every solution meets the customer’s needs without the user needing to be an expert on the technical limitations. Essentially, it takes all the product knowledge and puts it into code, allowing sales teams to focus on customer service rather than the intricacies of calculations and being stuck in the que of the engineering teams backlog.

Implementing a product configurator is only part of the solution. To maximize efficiency, it’s crucial that your configurator integrates seamlessly with other enterprise systems, such as ERP, PIM, and CRM. These integrations ensure that product data, pricing information, and customer details flow smoothly across your organization, supporting a cohesive and efficient workflow.

At NorrLab, we are experts in system integration, ensuring that your configurator is fully connected to your digital ecosystem. Whether your company uses advanced ERP systems or simple Excel spreadsheets, we tailor our approach to meet your specific needs.

A well-implemented product configurator enhances not only the sales process but the entire order management workflow. By automating key steps and ensuring accuracy, you can provide better customer service while also reducing the time it takes to move from order to delivery.