Most manufacturers we work with run three motions in parallel. The mix is different for every company — but the tools have to support all of them, or they break the moment a real customer shows up.
01Engineer-to-orderEngineering & sales custom work
Deeply custom solutions where engineering and sales collaborate on every quote. The tool has to carry rules, validations and tribal knowledge so senior engineers stop being the bottleneck.
- Rule-based engineering
- CAD & ERP integration
- Internal sales + engineering
02Assigned teamProject-based selling
A named sales team supports a customer through a warehouse or facility project. The tool becomes a shared workspace — versioning, visualisation, layout, BOM, hand-off to production.
- Multi-stakeholder
- Visual & spatial
- Long sales cycle
03Self-serveTransactional selling
Standard assortment, online, no human in the loop. Smaller share of revenue for most manufacturers — but every automated order is one your team doesn't have to touch.
- E-commerce ready
- Dealer self-service
- Fully automated